About Cowgirl Crafty
Our Mission
I've always been drawn to making things by hand, the slower, more intentional way. For years, that meant running a pop-up quilt shop, traveling to shows, and dreaming about a storefront of my own. Then tariffs and commercial real estate made that dream a lot harder to justify, so I did some real soul-searching about what I actually wanted long-term.
What I wanted was to keep serving quilters and crafters, just in a way built for where things are now. So Cowgirl Crafty was born: hand-drawn digital longarm quilting patterns, designed in-house here in California's East Bay. Every pattern starts as a pencil sketch on my iPad or drawing tablet, gets refined in professional illustration software, and is finished in CAD software built for the longarm industry, exported into every major computerized longarm machine format so it actually works on your system, not just looks good in a thumbnail.
As a longarmer myself, I design with the longarmer's experience in mind: minimal overstitching, clear stitching direction, and composition that flows instead of clustering awkwardly. Nothing here is rushed. Every pattern gets the time it needs to actually be good.
– Alana Hope
"To create, is to live"
I'm a naturalist and an artist at heart, more drawn to the cow in cowgirl than any stereotype. I grew up in West Marin, right on the ocean, drawing for hours with the wind in my hair and nature's bounty all around me. We lived near a ranch, and I'd walk past a herd of cows most days, sometimes they'd follow me right along the fence line. I think that's where my real appreciation for cows started.
I've also lived in rural New Hampshire for eight years and in the UK for almost five. The UK is where I picked up my sense of humor, and learned not to take everything quite so personally. I'm a rural girl through and through, just not the kind people usually picture.
Cowgirl Crafty's name came from a brainstorming session with my daughter that felt more like mad-scientist alchemy than business planning, we were giddy, and the name arrived almost like magic. Cow, because quilters are some of the most refreshingly unpretentious people I know, more interested in life than chasing pretension, capable hands over polished appearances, and that's exactly the kind of natural, unbothered confidence the name is meant to celebrate. Girl, because we get to be exactly that, on our own terms. And Crafty, because craft takes real skill: hand, mind, patience, and more problem-solving than it gets credit for. Cowgirl Crafty is a family-rooted business at heart, and their support has made so much of this possible.
This next chapter is slower, more intentional. The business is still settling in, the product lineup is being built out in phases, and I'm publishing new patterns as they're ready rather than rushing them out. You'll still find me at quilt shows with my pop-up shop, that part hasn't changed, but the digital side of things is built around something simple: handmade, by a human, by me. #IRL.
–Alana
Where to find me
Cowgirl Crafty is a one-woman pattern design studio, every sketch, every digitized file, every detail is mine. You can find new patterns here as they're released, and you can find me in person at quilt shows throughout the year with my pop-up shop.
See upcoming show dates and locations →
Have a show you'd love to see Cowgirl Crafty at? Let me know →





